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Since harvest is at least three weeks late this year, I have a bit of time to enjoy the hints of Fall and wonder about other aspects of our business…

What has surprised me, is the lower than expected interest in our Cabernet for Care Program.  We have offered our 2005 Estate Cab, a Parker 94pt wine, for half price with the other half going to the non-profit of your choice!  In other words, the customer gets the wine and the write off.  I thought this would be a brilliant way to raise charitable funds while also giving our customers an amazing deal.

With the needs so great, we allocated 200 cases to this program.  Its not like our wine isn’t selling.  The 2007 sold out in 3 months and the 2008 is perched to break that record. I really don’t get it.  Do you?

Alternatively, recession driven on-line “deals” continue.  It is always frustrating when the deal is unknowingly on our wine.  Oh well, people are doing what they can to attract business and make a little on each sale. But, if deals are what you are after, how about pairing one with a donation? I promise, both will … Read more

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Anyone who knows us knows that we like to support charitable causes.  My background includes teaching high school students who could not suceed and working with children and teens as a psychotherapist.  Given that, helping our young get the best tools for life is high on my priority list.  That is where Cabermet for Care comes in.

The program was started as a tool to support our customers’ efforts to raise funds for their causes.  Over time we have also supported causes that are meaningful to our family. Yet, the best use of Cabernet for Care has been grass root efforts to raise funds for schools and small community projects.

The program is very simple, 50% of the retail sale price goes to the selected charity in our customers name.  This can be one of our selected charities or one of yours.  That is a $4680 donation for every 10 cases.  The current Cabernet for Care wine is our exceptional 94 pt. 2005 Estate Cabernet. 

Cabernet for Care can be used by a group of friends,  a public or private school, a non-profit or the charitable giving department of your company.  Large or small, together we can make a difference.… Read more

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Photos by Briana Marie Photography